1. An over­view of data protection

Gene­ral information

The fol­lo­wing infor­ma­ti­on will pro­vi­de you with an easy to navi­ga­te over­view of what will hap­pen with your per­so­nal data when you visit our web­site. The term “per­so­nal data” com­pri­ses all data that can be used to per­so­nal­ly iden­ti­fy you. For detail­ed infor­ma­ti­on about the sub­ject mat­ter of data pro­tec­tion, plea­se con­sult our Data Pro­tec­tion Decla­ra­ti­on, which we have inclu­ded beneath this copy.

Data recor­ding on our website

Who is the respon­si­ble par­ty for the recor­ding of data on this web­site (i.e. the “con­trol­ler”)?

The data on this web­site is pro­ce­s­sed by the ope­ra­tor of the web­site, who­se cont­act infor­ma­ti­on is available under sec­tion “Infor­ma­ti­on Requi­red by Law” on this website.

How do we record your data?

We coll­ect your data as a result of your sha­ring of your data with us. This may, for instance be infor­ma­ti­on you enter into our cont­act form.

Our IT systems auto­ma­ti­cal­ly record other data when you visit our web­site. This data com­pri­ses pri­ma­ri­ly tech­ni­cal infor­ma­ti­on (e.g. web brow­ser, ope­ra­ting system or time the site was acce­s­sed). This infor­ma­ti­on is recor­ded auto­ma­ti­cal­ly when you access our website.

What are the pur­po­ses we use your data for?

A por­ti­on of the infor­ma­ti­on is gene­ra­ted to gua­ran­tee the error free pro­vi­si­on of the web­site. Other data may be used to ana­ly­se your user patterns.

What rights do you have as far as your infor­ma­ti­on is concerned?

You have the right to recei­ve infor­ma­ti­on about the source, reci­pi­en­ts and pur­po­ses of your archi­ved per­so­nal data at any time wit­hout having to pay a fee for such dis­clo­sures. You also have the right to demand that your data are rec­ti­fi­ed, blocked or era­di­ca­ted. Plea­se do not hesi­ta­te to cont­act us at any time under the address dis­c­lo­sed in sec­tion “Infor­ma­ti­on Requi­red by Law” on this web­site if you have que­sti­ons about this or any other data pro­tec­tion rela­ted issues. You also have the right to log a com­plaint with the com­pe­tent super­vi­sing agency.

Moreo­ver, under cer­tain cir­cum­stances, you have the right to demand the rest­ric­tion of the pro­ce­s­sing of your per­so­nal data. For details, plea­se con­sult the Data Pro­tec­tion Decla­ra­ti­on under sec­tion “Right to Rest­ric­tion of Data Processing.”

Ana­ly­sis tools and tools pro­vi­ded by third parties

The­re is a pos­si­bi­li­ty that your brow­sing pat­terns will be sta­tis­ti­cal­ly ana­ly­sed when your visit our web­site. Such ana­ly­ses are per­for­med pri­ma­ri­ly with coo­kies and with what we refer to as ana­ly­sis pro­gram­mes. As a rule, the ana­ly­ses of your brow­sing pat­terns are con­duc­ted anony­mously; i.e. the brow­sing pat­terns can­not be tra­ced back to you. You have the opti­on to object to such ana­ly­ses or you can pre­vent their per­for­mance by not using cer­tain tools. For detail­ed infor­ma­ti­on about this, plea­se con­sult our Data Pro­tec­tion Decla­ra­ti­on below.

You do have the opti­on to object to such ana­ly­ses. We will brief you on the objec­tion opti­ons in this Data Pro­tec­tion Declaration.

2. Gene­ral infor­ma­ti­on and man­da­to­ry information

Data pro­tec­tion

The ope­ra­tors of this web­site and its pages take the pro­tec­tion of your per­so­nal data very serious­ly. Hence, we hand­le your per­so­nal data as con­fi­den­ti­al infor­ma­ti­on and in com­pli­ance with the sta­tu­to­ry data pro­tec­tion regu­la­ti­ons and this Data Pro­tec­tion Declaration.

When­ever you use this web­site, a varie­ty of per­so­nal infor­ma­ti­on will be coll­ec­ted. Per­so­nal data com­pri­ses data that can be used to per­so­nal­ly iden­ti­fy you. This Data Pro­tec­tion Decla­ra­ti­on explains which data we coll­ect as well as the pur­po­ses we use this data for. It also explains how, and for which pur­po­se the infor­ma­ti­on is collected.

We here­wi­th advi­se you that the trans­mis­si­on of data via the Inter­net (i.e. through e‑mail com­mu­ni­ca­ti­ons) may be pro­ne to secu­ri­ty gaps. It is not pos­si­ble to com­ple­te­ly pro­tect data against third par­ty access.

Infor­ma­ti­on about the respon­si­ble par­ty (refer­red to as the “con­trol­ler” in the GDPR)

The data pro­ce­s­sing con­trol­ler on this web­site is:

Tho­mas Schul­te-Hil­len
info­wa­re GmbH
Wei­her­stra­ße 38
D‑53111 Bonn

Tele­pho­ne: +49228 338899 0
Email: info@infoware.de

The con­trol­ler is the natu­ral per­son or legal enti­ty that sin­gle-han­dedly or joint­ly with others makes decis­i­ons as to the pur­po­ses of and resour­ces for the pro­ce­s­sing of per­so­nal data (e.g. names, e‑mail addres­ses, etc.).

Revo­ca­ti­on of your con­sent to the pro­ce­s­sing of data

A wide ran­ge of data pro­ce­s­sing tran­sac­tions are pos­si­ble only sub­ject to your express con­sent. You can also revo­ke at any time any con­sent you have alre­a­dy given us. To do so, all you are requi­red to do is sent us an infor­mal noti­fi­ca­ti­on via e‑mail. This shall be wit­hout pre­ju­di­ce to the lawful­ness of any data coll­ec­tion that occur­red pri­or to your revocation.

Right to object to the coll­ec­tion of data in spe­cial cases; right to object to direct adver­ti­sing (Art. 21 GDPR)

In the event that data are pro­ce­s­sed on the basis of Art. 6 Sect. 1 lit. e or f GDPR, you have the right to at any time object to the pro­ce­s­sing of your per­so­nal data based on grounds ari­sing from your uni­que situa­ti­on. This also applies to any pro­fil­ing based on the­se pro­vi­si­ons. To deter­mi­ne the legal basis, on which any pro­ce­s­sing of data is based, plea­se con­sult this Data Pro­tec­tion Decla­ra­ti­on. If you log an objec­tion, we will no lon­ger pro­cess your affec­ted per­so­nal data, unless we are in a posi­ti­on to pre­sent com­pel­ling pro­tec­tion wort­hy grounds for the pro­ce­s­sing of your data, that out­weigh your inte­rests, rights and free­doms or if the pur­po­se of the pro­ce­s­sing is the clai­ming, exer­cis­ing or defence of legal entit­le­ments (objec­tion pur­su­ant to Art. 21 Sect. 1 GDPR).

If your per­so­nal data is being pro­ce­s­sed in order to enga­ge in direct adver­ti­sing, you have the right to at any time object to the pro­ce­s­sing of your affec­ted per­so­nal data for the pur­po­ses of such adver­ti­sing. This also applies to pro­fil­ing to the ext­ent that it is affi­lia­ted with such direct adver­ti­sing. If you object, your per­so­nal data will sub­se­quent­ly no lon­ger be used for direct adver­ti­sing pur­po­ses (objec­tion pur­su­ant to Art. 21 Sect. 2 GDPR).

Right to log a com­plaint with the com­pe­tent super­vi­so­ry agency

In the event of vio­la­ti­ons of the GDPR, data sub­jects are entit­led to log a com­plaint with a super­vi­so­ry agen­cy, in par­ti­cu­lar in the mem­ber sta­te whe­re they usual­ly main­tain their domic­i­le, place of work or at the place whe­re the alle­ged vio­la­ti­on occur­red. The right to log a com­plaint is in effect regard­less of any other admi­ni­stra­ti­ve or court pro­ce­e­dings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we auto­ma­ti­cal­ly pro­cess on the basis of your con­sent or in order to ful­fil a con­tract be han­ded over to you or a third par­ty in a com­mon­ly used, machi­ne rea­da­ble for­mat. If you should demand the direct trans­fer of the data to ano­ther con­trol­ler, this will be done only if it is tech­ni­cal­ly feasible.

SSL and/or TLS encryption

For secu­ri­ty rea­sons and to pro­tect the trans­mis­si­on of con­fi­den­ti­al con­tent, such as purcha­se orders or inqui­ries you sub­mit to us as the web­site ope­ra­tor, this web­site uses eit­her an SSL or a TLS encryp­ti­on pro­gram­me. You can reco­g­nise an encrypt­ed con­nec­tion by checking whe­ther the address line of the brow­ser swit­ches from “http://” to “https://” and also by the appear­ance of the lock icon in the brow­ser line.

If the SSL or TLS encryp­ti­on is acti­va­ted, data you trans­mit to us can­not be read by third parties.

Infor­ma­ti­on about, blocka­ge, rec­ti­fi­ca­ti­on and era­di­ca­ti­on of data

Within the scope of the appli­ca­ble sta­tu­to­ry pro­vi­si­ons, you have the right to at any time demand infor­ma­ti­on about your archi­ved per­so­nal data, their source and reci­pi­en­ts as well as the pur­po­se of the pro­ce­s­sing of your data. You may also have a right to have your data rec­ti­fi­ed, blocked or era­di­ca­ted. If you have que­sti­ons about this sub­ject mat­ter or any other que­sti­ons about per­so­nal data, plea­se do not hesi­ta­te to cont­act us at any time at the address pro­vi­ded in sec­tion “Infor­ma­ti­on Requi­red by Law.”

Right to demand pro­ce­s­sing restrictions

You have the right to demand the impo­si­ti­on of rest­ric­tions as far as the pro­ce­s­sing of your per­so­nal data is con­cer­ned. To do so, you may cont­act us at any time at the address pro­vi­ded in sec­tion “Infor­ma­ti­on Requi­red by Law.” The right to demand rest­ric­tion of pro­ce­s­sing applies in the fol­lo­wing cases:

  • In the event that you should dis­pu­te the cor­rect­ness of your data archi­ved by us, we will usual­ly need some time to veri­fy this cla­im. During the time that this inve­sti­ga­ti­on is ongo­ing, you have the right to demand that we rest­rict the pro­ce­s­sing of your per­so­nal data.
  • If the pro­ce­s­sing of your per­so­nal data was/is con­duc­ted in an unlawful man­ner, you have the opti­on to demand the rest­ric­tion of the pro­ce­s­sing of your data in lieu of deman­ding the era­di­ca­ti­on of this data.
  • If we do not need your per­so­nal data any lon­ger and you need it to exer­cise, defend or cla­im legal entit­le­ments, you have the right to demand the rest­ric­tion of the pro­ce­s­sing of your per­so­nal data instead of its eradication.
  • If you have rai­sed an objec­tion pur­su­ant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weig­hed against each other. As long as it has not been deter­mi­ned who­se inte­rests pre­vail, you have the right to demand a rest­ric­tion of the pro­ce­s­sing of your per­so­nal data.

If you have rest­ric­ted the pro­ce­s­sing of your per­so­nal data, the­se data – with the excep­ti­on of their archi­ving – may be pro­ce­s­sed only sub­ject to your con­sent or to cla­im, exer­cise or defend legal entit­le­ments or to pro­tect the rights of other natu­ral per­sons or legal enti­ties or for important public inte­rest rea­sons cited by the Euro­pean Uni­on or a mem­ber sta­te of the EU.

Rejec­tion of unso­li­ci­ted e‑mails

We here­wi­th object to the use of cont­act infor­ma­ti­on published in con­junc­tion with the man­da­to­ry infor­ma­ti­on to be pro­vi­ded in sec­tion “Infor­ma­ti­on Requi­red by Law” to send us pro­mo­tio­nal and infor­ma­ti­on mate­ri­al that we have not express­ly reque­sted. The ope­ra­tors of this web­site and its pages reser­ve the express right to take legal action in the event of the unso­li­ci­ted sen­ding of pro­mo­tio­nal infor­ma­ti­on, for instance via SPAM messages.

3. Recor­ding of data on our website

Coo­kies

In some instances, our web­site and its pages use so-cal­led coo­kies. Coo­kies do not cau­se any dama­ge to your com­pu­ter and do not con­tain virus­es. The pur­po­se of coo­kies is to make our web­site more user fri­end­ly, effec­ti­ve and more secu­re. Coo­kies are small text files that are pla­ced on your com­pu­ter and stored by your browser.

Most of the coo­kies we use are so-cal­led “ses­si­on coo­kies.” They are auto­ma­ti­cal­ly dele­ted after your lea­ve our site. Other coo­kies will remain archi­ved on your device until you dele­te them. The­se coo­kies enable us to reco­g­nise your brow­ser the next time you visit our website.

You can adjust the set­tings of your brow­ser to make sure that you are noti­fi­ed every time coo­kies are pla­ced and to enable you to accept coo­kies only in spe­ci­fic cases or to exclude the accep­tance of coo­kies for spe­ci­fic situa­tions or in gene­ral and to acti­va­te the auto­ma­tic dele­ti­on of coo­kies when you clo­se your brow­ser. If you deac­ti­va­te coo­kies, the func­tions of this web­site may be limited.

Coo­kies that are requi­red for the per­for­mance of the elec­tro­nic com­mu­ni­ca­ti­ons tran­sac­tion or to pro­vi­de cer­tain func­tions you want to use (e.g. the shop­ping cart func­tion), are stored on the basis of Art. 6 Sect. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in sto­ring coo­kies to ensu­re the tech­ni­cal­ly error free and opti­mi­sed pro­vi­si­on of the operator’s ser­vices. If other coo­kies (e.g. coo­kies for the ana­ly­sis of your brow­sing pat­terns) should be stored, they are addres­sed sepa­ra­te­ly in this Data Pro­tec­tion Declaration.

Ser­ver log files

The pro­vi­der of this web­site and its pages auto­ma­ti­cal­ly coll­ects and stores infor­ma­ti­on in so-cal­led ser­ver log files, which your brow­ser com­mu­ni­ca­tes to us auto­ma­ti­cal­ly. The infor­ma­ti­on comprises:

  • The type and ver­si­on of brow­ser used
  • The used ope­ra­ting system
  • Refer­rer URL
  • The host­na­me of the acce­s­sing computer
  • The time of the ser­ver inquiry
  • The IP address

This data is not mer­ged with other data sources.

This data is recor­ded on the basis of Art. 6 Sect. 1 lit. f GDPR. The ope­ra­tor of the web­site has a legi­ti­ma­te inte­rest in the tech­ni­cal­ly error free depic­tion and the opti­mizati­on of the operator’s web­site. In order to achie­ve this, ser­ver log files must be recorded.

Cont­act form

If you sub­mit inqui­ries to us via our cont­act form, the infor­ma­ti­on pro­vi­ded in the cont­act form as well as any cont­act infor­ma­ti­on pro­vi­ded the­r­ein will be stored by us in order to hand­le your inquiry and in the event that we have fur­ther que­sti­ons. We will not share this infor­ma­ti­on wit­hout your consent.

Hence, the pro­ce­s­sing of the data ente­red into the cont­act form occurs exclu­si­ve­ly based on your con­sent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revo­ke at any time any con­sent you have alre­a­dy given us. To do so, all you are requi­red to do is sent us an infor­mal noti­fi­ca­ti­on via e‑mail. This shall be wit­hout pre­ju­di­ce to the lawful­ness of any data coll­ec­tion that occur­red pri­or to your revocation.

The infor­ma­ti­on you have ente­red into the cont­act form shall remain with us until you ask us to era­di­ca­te the data, revo­ke your con­sent to the archi­ving of data or if the pur­po­se for which the infor­ma­ti­on is being archi­ved no lon­ger exists (e.g. after we have con­clu­ded our respon­se to your inquiry). This shall be wit­hout pre­ju­di­ce to any man­da­to­ry legal pro­vi­si­ons – in par­ti­cu­lar reten­ti­on periods.

Regi­stra­ti­on on this website

You have the opti­on to regi­ster on our web­site to be able to use addi­tio­nal web­site func­tions. We shall use the data you enter only for the pur­po­se of using the respec­ti­ve offer or ser­vice you have regi­stered for. The requi­red infor­ma­ti­on we request at the time of regi­stra­ti­on must be ente­red in full. Other­wi­se we shall reject the registration.

To noti­fy you of any important chan­ges to the scope of our port­fo­lio or in the event of tech­ni­cal modi­fi­ca­ti­ons, we shall use the e‑mail address pro­vi­ded during the regi­stra­ti­on process.

We shall pro­cess the data ente­red during the regi­stra­ti­on pro­cess on the basis of your con­sent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revo­ke at any time any con­sent you have alre­a­dy given us. To do so, all you are requi­red to do is sent us an infor­mal noti­fi­ca­ti­on via e‑mail. This shall be wit­hout pre­ju­di­ce to the lawful­ness of any data coll­ec­tion that occur­red pri­or to your revocation.

The data recor­ded during the regi­stra­ti­on pro­cess shall be stored by us as long as you are regi­stered on our web­site. Sub­se­quent­ly, such data shall be dele­ted. This shall be wit­hout pre­ju­di­ce to man­da­to­ry sta­tu­to­ry reten­ti­on obligations.

4. Ana­ly­sis tools and advertising

Goog­le Analytics

This web­site uses func­tions of the web ana­ly­sis ser­vice Goog­le Ana­ly­tics. The pro­vi­der of this ser­vice is Goog­le Inc., 1600 Amphi­theat­re Park­way, Moun­tain View, CA 94043, USA.

Goog­le Ana­ly­tics uses so-cal­led coo­kies. Coo­kies are text files, which are stored on your com­pu­ter and that enable an ana­ly­sis of the use of the web­site by users. The infor­ma­ti­on gene­ra­ted by coo­kies on your use of this web­site is usual­ly trans­fer­red to a Goog­le ser­ver in the United Sta­tes, whe­re it is stored.

The sto­rage of Goog­le Ana­ly­tics coo­kies and the uti­lizati­on of this ana­ly­sis tool are based on Art. 6 Sect. 1 lit. f GDPR. The ope­ra­tor of this web­site has a legi­ti­ma­te inte­rest in the ana­ly­sis of user pat­terns to opti­mi­ze both, the ser­vices offe­red online and the operator’s adver­ti­sing activities.

IP anony­mizati­on

On this web­site, we have acti­va­ted the IP anony­mizati­on func­tion. As a result, your IP address will be abbre­via­ted by Goog­le within the mem­ber sta­tes of the Euro­pean Uni­on or in other sta­tes that have rati­fi­ed the Con­ven­ti­on on the Euro­pean Eco­no­mic Area pri­or to its trans­mis­si­on to the United Sta­tes. The full IP address will be trans­mit­ted to one of Google’s ser­vers in the United Sta­tes and abbre­via­ted the­re only in excep­tio­nal cases. On behalf of the ope­ra­tor of this web­site, Goog­le shall use this infor­ma­ti­on to ana­ly­se your use of this web­site to gene­ra­te reports on web­site acti­vi­ties and to ren­der other ser­vices to the ope­ra­tor of this web­site that are rela­ted to the use of the web­site and the Inter­net. The IP address trans­mit­ted in con­junc­tion with Goog­le Ana­ly­tics from your brow­ser shall not be mer­ged with other data in Google’s possession.

Brow­ser plug-in

You do have the opti­on to pre­vent the archi­ving of coo­kies by making per­ti­nent chan­ges to the set­tings of your brow­ser soft­ware. Howe­ver, we have to point out that in this case you may not be able to use all of the func­tions of this web­site to their ful­lest ext­ent. Moreo­ver, you have the opti­on pre­vent the recor­ding of the data gene­ra­ted by the coo­kie and affi­lia­ted with your use of the web­site (inclu­ding your IP address) by Goog­le as well as the pro­ce­s­sing of this data by Goog­le by down­loa­ding and instal­ling the brow­ser plug-in available under the fol­lo­wing link: tools.google.com/dlpage/gaoptout.

Objec­tion to the recor­ding of data

You have the opti­on to pre­vent the recor­ding of your data by Goog­le Ana­ly­tics by clicking on the fol­lo­wing link. This will result in the pla­ce­ment of an opt out coo­kie, which pre­vents the recor­ding of your data during future visits to this web­site: Goog­le Ana­ly­tics deactivation.

For more infor­ma­ti­on about the hand­ling of user data by Goog­le Ana­ly­tics, plea­se con­sult Google’s Data Pri­va­cy Decla­ra­ti­on at: support.google.com/analytics/answer/6004245.

Con­tract data processing

We have exe­cu­ted a con­tract data pro­ce­s­sing agree­ment with Goog­le and are imple­men­ting the strin­gent pro­vi­si­ons of the Ger­man data pro­tec­tion agen­ci­es to the ful­lest when using Goog­le Analytics.

Demo­gra­phic para­me­ters pro­vi­ded by Goog­le Analytics

This web­site uses the func­tion “demo­gra­phic para­me­ters” pro­vi­ded by Goog­le Ana­ly­tics. It makes it pos­si­ble to gene­ra­te reports pro­vi­ding infor­ma­ti­on on the age, gen­der and inte­rests of web­site visi­tors. The sources of this infor­ma­ti­on are inte­rest-rela­ted adver­ti­sing by Goog­le as well as visi­tor data obtai­ned from third par­ty pro­vi­ders. This data can­not be allo­ca­ted to a spe­ci­fic indi­vi­du­al. You have the opti­on to deac­ti­va­te this func­tion at any time by making per­ti­nent set­tings chan­ges for adver­ti­sing in your Goog­le account or you can gene­ral­ly pro­hi­bit the recor­ding of your data by Goog­le Ana­ly­tics as explai­ned in sec­tion “Objec­tion to the recor­ding of data.”

etracker

Our web­site uses the ana­ly­sis ser­vice etracker. The pro­vi­der of this ser­vice is the etracker GmbH, Erste Brun­nen­stra­ße 1, 20459 Ham­burg, Ger­ma­ny. It makes it pos­si­ble to gene­ra­te a user pro­fi­le under a pseud­onym based on the data. Coo­kies may be used to achie­ve this. Coo­kies are small text files that are local­ly archi­ved in the tem­po­ra­ry dri­ve of your Inter­net brow­ser. The­se coo­kies allow us to reco­g­nise your brow­ser when you return to the site. Data coll­ec­ted with the etracker tech­no­lo­gies shall not be used in the absence of a sepa­ra­te decla­ra­ti­on of con­sent given by the data sub­ject to per­so­nal­ly iden­ti­fy users of our web­site and shall not be mer­ged with per­so­nal data about the hol­der of the pseudonym.

Etracker coo­kies will remain on your device until you dele­te them.

The sto­rage of the etracker coo­kies and the use of this ana­ly­sis tool are based on Art. 6 Sect. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the ana­ly­sis of user pat­terns, in order to opti­mi­ze the operator’s web offe­rings and advertising.

You may object to the coll­ec­tion and archi­ving of data at any time, which shall affect all future tran­sac­tions. To object to any coll­ec­tion and sto­rage of data with future effect, click on the fol­lo­wing but­ton. This will result in the pla­ce­ment of an opt out coo­kie under the name “_et_oi_v2” by etracker. In the future, this will have the effect that visi­tor data from your brow­ser will no lon­ger be coll­ec­ted and archi­ved for this domain by etracker. Plea­se do not dele­te this spe­ci­fic coo­kie as long as you want to uphold your objec­tion. For more infor­ma­ti­on, plea­se con­sult the Data Pro­tec­tion Poli­ci­es of  etracker at: www.etracker.com/en/data-privacy/.

Exe­cu­ti­on of a con­tract data pro­ce­s­sing agreement

We have ente­red into a con­tract data pro­ce­s­sing agree­ment with etracker and imple­ment the strict pro­vi­si­ons of the Ger­man data pro­tec­tion agen­ci­es when it comes to the use of etracker to their ful­lest extent.

Goog­le AdWords and Goog­le Con­ver­si­on Tracking

This web­site uses Goog­le AdWords. AdWords is an online pro­mo­tio­nal pro­gram of Goog­le Inc., 1600 Amphi­theat­re Park­way, Moun­tain View, CA 94043, United Sta­tes (“Goog­le”).

In con­junc­tion with Goog­le AdWords, we use a tool cal­led Con­ver­si­on Track­ing. If you click on an ad posted by Goog­le, a coo­kie for Con­ver­si­on Track­ing pur­po­ses will be pla­ced. Coo­kies are small text files the web brow­ser places on the user’s com­pu­ter. The­se coo­kies expi­re after 30 days and are not used to per­so­nal­ly iden­ti­fy users. If the user visits cer­tain pages of this web­site and the coo­kie has not yet expi­red, Goog­le and we will be able to reco­g­nise that the user has clicked on an ad and has been lin­ked to this page.

A dif­fe­rent coo­kie is allo­ca­ted to every Goog­le AdWords cus­to­mer. The­se coo­kies can­not be tracked via web­sites of AdWords cus­to­mers. The infor­ma­ti­on obtai­ned with the assi­stance of the Con­ver­si­on coo­kie is used to gene­ra­te Con­ver­si­on sta­tis­tics for AdWords cus­to­mers who have opted to use Con­ver­si­on Track­ing. The users recei­ve the total num­ber of users that have clicked on their ads and have been lin­ked to a page equip­ped with a Con­ver­si­on Track­ing tag. Howe­ver, they do not recei­ve any infor­ma­ti­on that would allow them to per­so­nal­ly iden­ti­fy the­se users. If you do not want to par­ti­ci­pa­te in track­ing, you have the opti­on to object to this use by easi­ly deac­ti­vat­ing the Goog­le Con­ver­si­on Track­ing coo­kie via your web brow­ser under user set­tings. If you do this, you will not be inclu­ded in the Con­ver­si­on Track­ing statistics.

The sto­rage of “Con­ver­si­on” coo­kies and the use of this track­ing tool are based on Art. 6 Sect. 1 lit. f GDPR. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the ana­ly­sis of user pat­terns, in order to opti­mi­ze the operator’s web offe­rings and advertising.

To review more detail­ed infor­ma­ti­on about Goog­le AdWords and Goog­le Con­ver­si­on Track­ing, plea­se con­sult the Data Pri­va­cy Poli­ci­es of Goog­le at: policies.google.com/privacy.

You can set up your brow­ser in such a man­ner that you will be noti­fi­ed any­ti­me coo­kies are pla­ced and you can per­mit coo­kies only in cer­tain cases or exclude the accep­tance of coo­kies in cer­tain instances or in gene­ral and you can also acti­va­te the auto­ma­tic dele­ti­on of coo­kies upon clo­sing of the brow­ser. If you deac­ti­va­te coo­kies, the func­tions of this web­site may be limited.

5. News­let­ter

News­let­ter data

If you would like to sub­scri­be to the news­let­ter offe­red on this web­site, we will need from you an e‑mail address as well as infor­ma­ti­on that allow us to veri­fy that you are the owner of the e‑mail address pro­vi­ded and con­sent to the rece­ipt of the news­let­ter. No fur­ther data shall be coll­ec­ted or shall be coll­ec­ted only on a vol­un­t­a­ry basis. We shall use such data only for the sen­ding of the reque­sted infor­ma­ti­on and shall not share such data with any third parties.

The pro­ce­s­sing of the infor­ma­ti­on ente­red into the news­let­ter sub­scrip­ti­on form shall occur exclu­si­ve­ly on the basis of your con­sent (Art. 6 Sect. 1 lit. a GDPR). You may revo­ke the con­sent you have given to the archi­ving of data, the e‑mail address and the use of this infor­ma­ti­on for the sen­ding of the news­let­ter at any time, for instance by clicking on the “Unsub­scri­be” link in the news­let­ter. This shall be wit­hout pre­ju­di­ce to the lawful­ness of any data pro­ce­s­sing tran­sac­tions that have taken place to date.

The data you archi­ve with us for the pur­po­se of the news­let­ter sub­scrip­ti­on shall be archi­ved by us until you unsub­scri­be from the news­let­ter. Once you can­cel your sub­scrip­ti­on to the news­let­ter, the data shall be dele­ted. This shall not affect data we have been archi­ving for other purposes.

MailChimp

This web­site uses the ser­vices of MailChimp to send out its news­let­ters. The pro­vi­der is the Rocket Sci­ence Group LLC, 675 Pon­ce De Leon Ave NE, Suite 5000, Atlan­ta, GA 30308, USA.

Among other things, MailChimp is a ser­vice that can be deployed to orga­ni­se and ana­ly­se the sen­ding of news­let­ters. When­ever you enter data for the pur­po­se of sub­scrib­ing to a news­let­ter (e.g. your e‑mail address), the infor­ma­ti­on is stored on MailChimp ser­vers in the United States.

MailChimp is in pos­ses­si­on of a cer­ti­fi­ca­ti­on that is in com­pli­ance with the “EU-US-Pri­va­cy-Shield.” The “Pri­va­cy-Shield” is a com­pact bet­ween the Euro­pean Uni­on (EU) and the United Sta­tes of Ame­ri­ca (USA) that aims to war­rant the com­pli­ance with Euro­pean data pro­tec­tion stan­dards in the United States.

With the assi­stance of the MailChimp tool, we can ana­ly­se the per­for­mance of our news­let­ter cam­paigns. If you open an e‑mail that has been sent through the MailChimp tool, a file that has been inte­gra­ted into the e‑mail (a so-cal­led web-bea­con) con­nects to MailChimp’s ser­vers in the United Sta­tes. As a result, it can be deter­mi­ned whe­ther a news­let­ter mes­sa­ge has been ope­ned and which links the reci­pi­ent pos­si­bly clicked on. Tech­ni­cal infor­ma­ti­on is also recor­ded at that time (e.g. the time of access, the IP address, type of brow­ser and ope­ra­ting system). This infor­ma­ti­on can­not be allo­ca­ted to the respec­ti­ve news­let­ter reci­pi­ent. Their sole pur­po­se is the per­for­mance of sta­tis­ti­cal ana­ly­ses of news­let­ter cam­paigns. The results of such ana­ly­ses can be used to tail­or future news­let­ters to the inte­rests of their reci­pi­en­ts more effectively.

If you do not want to per­mit an ana­ly­sis by MailChimp, you must unsub­scri­be from the news­let­ter. We pro­vi­de a link for you to do this in every news­let­ter mes­sa­ge. Moreo­ver, you can also unsub­scri­be from the news­let­ter right on the website.

The data is pro­ce­s­sed based on your con­sent (Art. 6 Sect. 1 lit. a GDPR).  You may revo­ke any con­sent you have given at any time by unsub­scrib­ing from the news­let­ter. This shall be wit­hout pre­ju­di­ce to the lawful­ness of any data pro­ce­s­sing tran­sac­tions that have taken place pri­or to your revocation.

The data you archi­ve with us for the pur­po­se of the news­let­ter sub­scrip­ti­on shall be archi­ved by us until you unsub­scri­be from the news­let­ter. Once you can­cel your sub­scrip­ti­on to the news­let­ter, the data shall be dele­ted from our ser­vers as well as tho­se of MailChimp. This shall not affect data we have been archi­ving for other purposes.

For more details, plea­se con­sult the Data Pri­va­cy Poli­ci­es of MailChimp at: mailchimp.com/legal/terms/.

Exe­cu­ti­on of a con­tract data pro­ce­s­sing agreement

We have exe­cu­ted a so-cal­led “Data Pro­ce­s­sing Agree­ment” with MailChimp, in which we man­da­te that MailChimp under­ta­kes to pro­tect the data of our cus­to­mers and to refrain from sha­ring it with third par­ties. You may review this Agree­ment under the fol­lo­wing link: mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

6. Plug-ins and Tools

You­Tube with expan­ded data pro­tec­tion integration

Our web­site uses plug-ins of the You­Tube plat­form, which is being ope­ra­ted by You­Tube, LLC, 901 Cher­ry Ave., San Bru­no, CA 94066, USA.

We use You­Tube in the expan­ded data pro­tec­tion mode. Accor­ding to You­Tube, this mode ensu­res that You­Tube does not store any infor­ma­ti­on about visi­tors to this web­site befo­re they watch the video. Nevert­hel­ess, this does not neces­s­a­ri­ly mean that the sha­ring of data with You­Tube part­ners can be ruled out as a result of the expan­ded data pro­tec­tion mode. For instance, regard­less of whe­ther you are watching a video, You­Tube will always estab­lish a con­nec­tion with the Goog­le Dou­ble­Click network.

As soon as you start to play a You­Tube video on our web­site, a con­nec­tion to YouTube’s ser­vers will be estab­lished. As a result, the You­Tube ser­ver will be noti­fi­ed, which of our pages you have visi­ted. If you are log­ged into your You­Tube account while you visit our site, you enable You­Tube to direct­ly allo­ca­te your brow­sing pat­terns to your per­so­nal pro­fi­le. You have the opti­on to pre­vent this by log­ging out of your You­Tube account.

Fur­ther­mo­re, after you have star­ted to play a video, You­Tube will be able to place various coo­kies on your device. With the assi­stance of the­se coo­kies, You­Tube will be able to obtain infor­ma­ti­on about our web­site visi­tor. Among other things, this infor­ma­ti­on will be used to gene­ra­te video sta­tis­tics with the aim of impro­ving the user fri­end­li­ness of the site and to pre­vent attempts to com­mit fraud. The­se coo­kies will stay on your device until you dele­te them.

Under cer­tain cir­cum­stances, addi­tio­nal data pro­ce­s­sing tran­sac­tions may be trig­ge­red after you have star­ted to play a You­Tube video, which are bey­ond our control.

The use of You­Tube is based on our inte­rest in pre­sen­ting our online con­tent in an appe­al­ing man­ner. Pur­su­ant to Art. 6 Sect. 1 lit. f GDPR, this is a legi­ti­ma­te interest.

For more infor­ma­ti­on on how You­Tube hand­les user data, plea­se con­sult the You­Tube Data Pri­va­cy Poli­cy under: policies.google.com/privacy.